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Wednesday, April 10, 2013

Biological photographer functions



Biological photographer functions

In this post, you can ref key functions of Biological photographer in details. Based on this function list, you can set up daily duties, weekly duties, monthly tasks/activities.



I. List of Biological photographer duties:

         1.            Recognizes which UCM stories or news should be pitched to media sources.
         2.            Writes engaging stories that can be used for UCM’s publications and website that, in turn, can be used for news pitches. Includes video and photos as appropriate.
         3.            Widens UCM’s exposure and reputation by targeting new or nonconventional media outlets — including magazines, digital publications and blogs. Builds and maintains sources at UCM and continually finds ways to develop fresh media relationships.
         4.            Effectively and efficiently deals with breaking news to place UCM scientists and physicians as expert commentators in media stories.
         5.            Works with the marketing, internal communications and referral development teams to produce strategic plans around key programs.
         6.            Measures the impact of media coverage germane to assigned beats.
         7.            Helps build community interaction using social media through posts that highlight the institution’s clinical, science and teaching programs or studies.
         8.            Upholds UCM’s editorial, ethical and work standards and supports efforts to improve the patient experience and employee engagement.
         9.            Performs related duties as required or assigned.

II. List of Biological photographer qualifications

  1. Bachelor’s degree in communications, English, journalism or science. Advanced degree is preferred.
  2. Thorough understanding of technical and scientific content with a minimum of 3 years of sciencewriting experience.
  3. Proficiency in the written language (grammar, spelling, punctuation, audience sensitivity, language usage, AP style).
  4. A strong track record of placing stories in media outlets using newsgathering and storytelling skills across various media platforms. Requires a very high level of reporting and writing skills.
  5. A skilled communicator and team player who can work collaboratively and collegially with others. Confidence in communicating with patients, senior administration and faculty is needed.
  6. Deadlinedriven professional with the ability to multitask under pressure and meet goals.
  7. An understanding of the attitudes and concerns of the community, consumer, employee, public interest groups and media outlets.
  8. Awareness of health care industry trends, hospital competition and the marketplace.
  9. Experience with photo, video and/or audio (e.g., podcasting) production preferred.

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