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Wednesday, April 10, 2013

Advertising photographer functions



Advertising photographer functions

In this post, you can ref key functions of Advertising photographer in details. Based on this function list, you can set up daily duties, weekly duties, monthly tasks/activities.



I. List of Advertising photographer duties:

                  1.            Indentify the problem and uncertainties
                  2.            Obtain information through Market Research
                  3.            Make predictions about the future
                  4.            Make decisions by choosing among alternatives
                  5.            Implement the decision, evaluate performance
                  6.            Shoot multiple weekly events at local venues
                  7.            Distribute photographs to company editors for production
                  8.            Preparing for photo shoots (e.g. backgrounds, props and other equipment)
                  9.            Capturing images
              10.            Processing images
              11.            Creating final print images or digital files

II. List of Advertising photographer qualifications

                  1.            Extensive working knowledge of publication layout and design techniques.
                  2.            Extensive experience in desktop publishing and computer operations.
                  3.            The creative ability to conceive, adapt and implement effective graphic design elements within communications programs.
                  4.            Basic writing skills, including the use of proper grammar and style, and editing skills a plus.
                  5.            Ability to communicate effectively both orally and in writing.
                  6.            Experience in agency and vendor relations.
                  7.            Ability to utilize photography equipment to produce effective photographs.
                  8.            Ability to work in teams, both as a team member and as a team leader.
                  9.            Ability to organize, set priorities and produce under pressure.
              10.            Willingness to travel and work irregular hours.
              11.            A broad understanding of the health care system in Arkansas and our Plan''s role in it a plus.
              12.            A Bachelor''s degree in graphic arts, graphic design, communications, public relations, marketing, advertising or a related fieldand experience in one of these fields;orin the absence of a Bachelor''s degree in one of these fields, experience in one of these fields.
              13.            Experience in the design/production of publications, including layout, design, writing, editing, photography and photo scanning - with working knowledge of printing techniques and typography.
              14.            Experience in the development of advertising campaigns (including familiarity with print, outdoor, radio and television, concept and copywriting) or marketing materials production, as well as experience in the concept and design of logos and logotypes.
              15.            Training in desktop publishing with emphasis on major software programs used in word processing and publication design, with proficiency in Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat Professional, Microsoft Word, PowerPoint and Excel software.

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